News and Press

Find the latest media articles featuring Enchanting Travels and recent press releases below.

Introducing our new report “The New Luxury Traveler” highlighting what affluent consumers want from travel now.

According to our new report based on proprietary guest research, affluent consumers increasingly view luxury not as a display of wealth, but as access to experiences that feel personal, transformative, and difficult to replicate. Nearly two-thirds of respondents (63%) identified unique experiences as their primary motivation for travel, while only 1% cited status or recognition as a key driver.

The report identifies several major behavioral shifts shaping the future of experiential luxury travel:

• Travel is increasingly measured by emotional ROI. Respondents consistently described the most meaningful journeys as those that created lasting memories, inspired ongoing conversations, and delivered a sense of personal renewal.
• Luxury is becoming more personal. Personalization emerged as the defining marker of luxury travel. Traditional status markers such as privacy and exclusivity appear to be losing influence, replaced by a growing demand for cultural immersion, authenticity, and meaningful access.
• Affluent travelers want transformation, not just relaxation. The report found a growing preference for travel that feels energizing and perspective-changing rather than purely restorative. More than half of respondents (53%) said excitement and discovery were the emotional outcomes they value most from travel.
• Longer, more immersive journeys are on the rise. Nearly two-thirds (64%) of respondents said their ideal trip lasts 12 days or longer, reflecting growing demand for immersive, multi-destination journeys that allow for deeper cultural connection.

Read our February 2026 Report “The State of Luxury Experiential Travel“

Press Releases