Zermatt is a picture-perfect Alpine town that lies in the shadow of the iconic Matterhorn peak, surrounded by the snow-clad Swiss Alps. This Swiss mountain resort has been attracting well-heeled travelers since the mid-1800s. To this day, winter sports lovers and adventure seekers flock to Zermatt for its wonderful skiing, mountain climbing, and Alpine hiking opportunities. The town abounds in glitzy ski resorts and chalets, with much to offer tourists by way of outdoor ice skating rinks and a high street lined with trendy restaurants, cafés, tony lounge bars, and pretty boutique stores. Its greatest attraction, however, remains the ever-present view of the snowy Matterhorn peak towering over the town. A ride on the cog railway line that runs from Zermatt to the Gornergrat ridge is an added bonus for travelers, offering spectacular Alpine views all along the way.